Irina Makhonina's online manicure school
Landing Page development for launching online manicure courses
Quickly launch a stylish landing page for selling training programs in the beauty industry. The landing page is designed with a focus on high conversion, premium presentation of the instructor's expertise, and convenient online student registration.
Client task
To successfully launch an online manicure course, a modern and effective landing page was needed. The main task: to develop a turnkey website that would clearly and thoroughly explain the curriculum, build trust in the school, and encourage users to make a purchase. The platform had to be fully ready to receive advertising traffic without the need for complex further technical support.
What did they do?
We designed the landing page structure according to the rules of direct marketing: from the presentation of course results to the analysis of tariffs.
We created a stylish visual concept that matches the modern aesthetics of the beauty industry.
We designed blocks with a curriculum, portfolio, and reviews to increase the loyalty of potential students.
We set up lead capture forms and call-to-action (CTA) buttons for quick course enrollment.
We have fully adapted the page for smartphones (Mobile First), which is critically important for the audience switching from Instagram.
Optimized the site's loading speed to minimize the loss of paid traffic.
